Movie Review: Man of Steel

It was obvious from the outset; it is a new Superman for a new time.





Man of Steel of Warner Bros spent an estimated $225 million as start of a new Superman Franchise. Out of the $225 million some of the pennies were spent as part of Warner Bros promotion strategy with continuous trailers and ad's being aired on television during the another Warner Bros's movie The Dark Knight which on coming on television yesterday evening. The trailers made a good impression, they were awesome and I felt I am ready for Superman to fly back into my life.



Directed by Zack Snyder (300) and overseen by producer filmmaker Christopher Nolan (The Dark Knight trilogy, Inception), does delivers on the promise of its title. The good start cast, powerful dialogues (not Dark Knight comparable), Hans Zimmers subtle music and 3-D experience does add to the experience. The screenplay might not flow all that well with a particularly bumpy first half as the scenes in the first half didn't align smoothly with one another. It's not because of the great flashback scenes, the flashback scenes did help in framing up the pictures to fall into the right places. And the visual effects by the way are awesome.


Man of Steel for many, is far from a perfect movie and yes I also agree they could have done some things better when compared with the new Batman movie.


If I have to rate, I would say the Batman films are great and this Superman film is good.

Tough Times

When the times are tough,and way seem rough.Your states are gone,and your stores are blown.

When the wind sweeps away your guard,and your are put on the stand.When you got to guard your hopes,with no shields and nothing in hand.

Then my friend, for not your own quest of greatness,of all the torment and its final sweetness.

You topples thousands times before your ever learnt to walk,Your tongue slipped hundred times in pursuit of the first talk.

The pain that mind registers, it is only a routine affair.It is the upbringing of life,and it is very fair.

Tribulation

At the time of tribulation of these days the sun is darkened, the moon is not give her light and the stars may vanish from sky, and the powers of the heavens shall be shaken.

And then again time shall come when the sun is shining at its peak, the moon will come out of the clouds to light up the night and star twinkling the whole day thou it wouldn't be visible in the morning. And then the heavens would be at peace once again.

May you be blessed with peace, patience and understanding in these days.

THE NUMBER GAME

English Barclay Championship is perceived by fans, commentators and academics of football of being highly competitive and non-polarized, dominated by Manchester United, Chelsea and lately by Manchester City, with a significant number of other teams participating in the leagues. Out of the top 20 clubs having highest revenue in the year 2011/12, 7 of them are playing their traits in English Premier League.

There are a number of financial and non-financial methods that can be used to determine a club’s brand equity – including measures of attendance, fan-base, broadcast audience, or on-pitch success. Arsenal, Manchester United, Liverpool, Chelsea, Tottenham Hotspur  and Newcastle United are the 7 English premier league teams that are in the top 20 list in the list of ability to generate revenue from day to day football operations.

2011/12 represented a solid year in terms of revenue growth for the game’s elite clubs, with the top 20 League Clubs generating over $6.1 billion in 2011/12, a 10% increase on the previous year. Double digit percentage revenue growth in 2011/12 represents continued remarkably strong performance in these tough economic times. The sport’s top 20 revenue generating clubs now contribute over a quarter of the total revenues of the European football market and can be expected to generate close to $6.7 billion between them in 2012/13.

Top Three:                                               

1. Real Madrid:

Real Madrid tops the League rankings, matching the eight year hegemony that Manchester United enjoyed between 1996/97 and 2003/04, and is the first club to surpass the €500m revenue in a single year. Real has undoubtedly led the way in the phenomenal level of revenue growth enjoyed by the sport’s top clubs over the past two decades.

2. Barcelona:

FC Barcelona retain second place, maintaining a Spanish one-two in this position for the fourth successive year, whilst the top six clubs remain unchanged for a fifth successive year, emphasizing the fact that these clubs have some of the largest fan-bases and hence strongest revenues, in both domestic and international markets.

3. Manchester United:

Manchester United retain third place despite revenues declining by £11.1m (3%) to £320.3m  in a season which saw the club narrowly miss out on retaining their Premier League title as well as suffer early exits from the UEFA Champions League and FA Cup.

Other English Premier Clubs:

1. Chelsea:

Chelsea is placed at fifth position, with total revenue in 2011/12 increasing by £32.4m (14%) to £261m. This significant growth is largely down to the on-field successes of the season. 2011/12 will be remembered as the year Chelsea became the first London club to win the UEFA Champions League, overcoming Barcelona in the semi-finals and then defeating Bayern Munich in a dramatic penalty shoot-out in the final at the Allianz Arena. Chelsea made it a cup double in defeating Liverpool 2-1 in the FA Cup final. However, their cup form was not matched in the Premier League, finishing in a modest sixth place, their lowest League position for ten years.

2. Arsenal:

Arsenal’s revenue increased to £234.9m in 2011/12. It represented an £8.1m (4%) rise on the previous year. In their 125th anniversary season the Gunners experienced a similar level of on-pitch performance to the previous season. A late season rally helped the club finish in third position in the Premier League, with broadcast distributions remaining constant at £56.2m. As in 2010/11, the club exited the Champions League at the round of 16-stage with defeat to AC Milan, as a remarkable comeback fell just short. Arsenal is at the sixth position in the standings.

3. Manchester City:

City became English League Champions for the first time in 44 years after a dramatic climax to the Premier League season. However, their strong league form did not translate to the European stage and they failed to qualify from the group stages of the UEFA Champions League and were knocked out of the UEFA Europa League at the last 16 stage. Team’s revenue was €244m in 2011/12 and is behind Arsenal in the standing at seventh position.

4. Liverpool:

Liverpool is at ninth position in the standing and despite their absence from European competition for the first time since season 1999/00, recorded a £5.1m (3%) increase in revenues to £188.7m. Although the club won the Carling Cup and reached the FA Cup final, a disappointing eighth-place finish in the Premier League meant that 2011/12 was the third successive season in which Liverpool failed to qualify for the Champions League.

5. Tottenham Hotspur:

Tottenham Hotspur was at 13th position, with total revenue decreasing by £19.3m (12%) to £144.2m in 2011/12. This is primarily down to the failure to qualify for the UEFA Champions League, following their successful debut in the 2010/11 season. Spurs had an ultimately frustrating 2011/12 season, reaching the semi-finals of the FA Cup, and despite finishing in 4th place in the Premier League, missed out on Champions League qualification owing to Chelsea’s triumph in the Champions League final.

6. Newcastle United:

The Magpies are at the twentieth position during the 2011/12 and their revenue totaled up to £93.3m, an increase of £4.8m (5%) from the previous year.

Unlike a typical business entity, success for a football club is measured not in terms of financial figures alone, but like any business model a Football Clubs too has a cost and revenue side. The business model of these soccer clubs would be interesting to understand. In the next few articles, we may understand one such football clubs business model.

Another Brand Disaster??

Santoor has been very consistent in its positioning. It has been positioned as younger looking skin beauty soap. Now its has launched a Santoor Baby Soap. This new product by Wipro Consumer Care, the Baby soap will be trying to leverage Santoor's equity. Santoor's market share is  8.8% (compared with 8.3% in the September '12 quarter). It stand at No. 3. The Hindustan Lever's brands lead the ratings in the soap category (Lux & Lifebuoy with a market share of  14.4% & 14.0% respectively).

So is it going another brand disaster as we came across another such kind of example i.e. Dettol Utensil Cleaners.

The recent discussions in the Marketing class, suggests that Dettol's entry into Kitchen will affect the premium image of Dettol. Will the Santoor's image will be affected or not? 

The problem is that Santoor is perceived to be a soap for adults. And when such a brand launches a baby soap,users will doubt with regard to the mildness of the soap. The ad shows (link below) not an infant but a 2-4 year old kid. So the brand will be trying to target the segment which is slowly growing out of the Johnson and Johnson's baby soap. More over since the child is growing , mothers will not be much bothered about trying out a baby soap from Santoor's portfolio.

Johnson and Johnson is the market leader in this segment with a huge market share of 70%.

Doomsday for both Dettol & Santoor??

Manchester United's Indo - Asian Strategy

United claims they have 325 million supporters in Asia with more than 10 million Indian supporters.  David Gill, currently the chief executive, had commented in 2008 that the market in India is huge and they had an offer to come to play in India. He, at that point of time, felt United needed to conquer the final frontier before any other football club did.  India: a billion-plus population, a growing economy and a country that is astonished with the economical success of the IPL.

United entered the Indian market with the introduction of their official franchise partner Indus League Clothing Ltd in 2008.  The deal between both the parties was around 5 crore. Currently, Man Utd has six stores in major metros of Mumbai, Kolkata, Delhi, Bangalore and Pune. It is also present in 32 Planet Sports, 21 Pantaloons and seven Centrals nationwide and along operating with some online stores like Myntra and Fashionara.

Secondly, Manchester United Food & Beverage (Asia) Pte Ltd had kick-started its India business with the launch of their first ever Manchester United Restaurant and Bar in 2009 with their first Restaurant and Bar in Mumbai. This project was evaluated and conceptualized by Total Sports Asia, Asia’s leading sports marketing firm. This venture marks Manchester United’s first foray into India in terms of branded cafes and restaurants. By 2012, 8 such outlets have opened in the major cites like Delhi-NCR, Pune & Bengaluru. The Restaurant and Bar is designed with design features which include the Wall of Fame, the Dugout area and giant projector screens to screen ‘live’ telecast of soccer games and other major sporting events along with a manager dug-out.

The first ever Indian based Manchester United soccer school had started functioning since 2012 January at the Cooperage ground in Mumbai. The inauguration was done on 13th Jan 2012 by Gary Neville. Denis Irwin & Quinton Fortune give training along with the head coach Chris O’Brien.  Head coach of the Manchester United Soccer School, Chris O’Brien,  had told in a media conference that the school would train the children in exactly the same way as Manchester United Academy does in its home base in the UK and the theme is to ‘Learn to play the United Way’.

United also tied up with the Indian leading and global telecommunications company in 2010 announced an exclusive partnership and signed a four-year partnership agreement. The partnership is a first of its kind signed between Bharti Airtel and Manchester United in the African continent.

The other brand building activities which took place in Asia are:

• South-east Asian tour in 2001
• South Korean Park Ji-sung bought by club in 2005  to facilitate the increase in merchandise sale (Highly debatable- Park disproved the critics by saying he was selected because of his football capabilities)
• Web-Promotions: Half of the 325 mn fans on the Manchester United Asian Facebook page

While soccer has been around in Asia for a long time, demand for the sport has been revitalized with the strategy adopted by the English Champions.

Manchester United's Brand Building Strategy

In the next few articles, let us understand about the sports team's Brands building strategies. The most common strategy followed by most of the teams is: 

• Sponsorship with other global brands

Being associated with other international brand names lends global presence to brands as they go worldwide. If we talk about the most richest soccer club Manchester United, they have 44 official sponsors associated with the club.

One of the biggest tie up then in the year 2002 was Manchester United's tie up with Nike. Both Manchester United and Nike gained in global stature after the announcement of their global tie-in 2002. Now such is the case that Nike has to discuss £303 million kit supply deal with Manchester United and they might well have to any how shell out this huge sums of cash if they want to maintain their association with Manchester United. One month from now, this strategically important meeting will be talking place and the american sport wear company will have to come up with an enormous sum to satisfy the club’s owners 

The 'Swoosh' logo has adorned some of the greatest teams and players in the history of the game, including Manchester United legends Eric Cantona, Ruud van Nistelrooy and Cristiano Ronaldo. Of the current squad, Wayne Rooney, Javier Hernandez, the Da Silva twins, Chris Smalling, Patrice Evra, Paul Scholes and Rio Ferdinand all wear Nike boots along with the standard kits.

Swoosh: Manchester United's current kits are made by Nike

In recent years Manchester United has formed commercial alliances with a number of global players in other industries: Vodafone, Pepsi, DHL and Aon were all added to the club’s sponsorship list. Under these arrangements the club gains from sponsors’ international reputations and sponsors gain from their association with a such big sports brand. And Manchester United is talking full advantage of this to reach out to new segment of soccer fans and in turn helping in strengthening its brand equity.  

In July, United announced a staggering £357 million deal with General Motors for the Chevrolet logo to be worn on their shirts for seven seasons from 2014.  Chevrolet’s eight-year partnership with Manchester United kicked off this summer with a series of friendly matches, bringing the world’s favorite football team to their fans in South Africa, Europe and China. The support for, and commitment to, Manchester United and its passionate fans worldwide will go far beyond the pre-season games as General Motors look to join the fans in celebrating all that is beautiful about the game.

357 million deal with General Motors

One of the biggest logistics company which is present in 220 countries and territories worldwide has tied up United in 2011 where DHL were made responsible to undertake a range of logistics services on behalf of Manchester United for three years. Just like DHL, Manchester United stands for passion, teamwork and can-do spirit. And it’s those same characteristics that have enabled both DHL and Manchester United to remain at the top of their game and thus join together build it's brand.

DHL: The Logistics Partner of Manchester United

The last two deals done recently by Manchester United were with the two sponsors from China (Wahaha, a soft drinks manufacturer and China Construction Bank (CCB). Both have tied a three year deal . CCB will hold the exclusive rights to produce the official Manchester United branded credit card in Mainland China. Wahaha has been the largest beverage producer in China for the past 11 years and will be the club's first official soft drinks partner in the country.

This is just one of the many strategic decision taken by this 135 year old soccer club from Britain. In the coming article I would write about the Manchester United's Asian Strategy, mainly highlighting it's entry into the Indian market.